I'm a subscriber to delicious magazine; this is my third year as a regular reader. I'm not a big magazine reader, but I do enjoy articles about food. Plus I collect as many recipes as I can, and theirs are usually appealing and easy to follow.
I feel like it's been in an ever-so-slight rut just lately, though and I've noticed two worrying trends. For the first I blame Delia and her 'I'm too old for this - let's all cheat instead' campaign. To illustrate: I saw a recipe for jerk chicken with Caribbean rice. I though "ooh, I'd like to learn how to make jerk seasoning - that'd be handy". Imagine my disappointment when the first listed ingredient turned out to be jerk seasoning! Well, I'm not stupid - I know that if I buy some jerk seasoning and add it to chicken it'll become jerk chicken. What I don't know is how to make the seasoning from scratch. I do understand: the magazine is catering for all kinds of cooks, from the highly skilled to the 30-minute-throw-together-after-work. But wouldn't it be better to give the full recipe, then mention that there's a cheat if you can't face mixing and grinding spices?
The second trend is a strange reluctance to dictate food choices. Recipes end with a sentence along the lines of "Serve it with some mango chutney, if you like". If I like? Well yes, I can do anything I want if I like. I could serve my chicken curry with strawberry ice cream if the mood took me. When I buy a food magazine I'm really hoping it'll recommend the best accompaniments, or tell me how a chef has or would serve the dish. Not just give me permission to have chutney. I'm old enough to decide that myself!
NB: I'm still a delicious subscriber and I still thoroughly enjoy the magazine, which now has a brand new editor. Perhaps she'll help to brush it over the recent mini-rut.
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